The Net Art net.art Internet Art Web Art Museum

Circa 2025, The Net Art Museum is an interpretation project dedicated to the history and legacy of Internet Art. This project consists of a website filled with webpage presentations, a series of public speaking engagements, and an archive of video recordings.

To learn more:

Mission

Like most art museums, our goal is to help audiences appreciate Net Art

Educate:
Museums need to provide context to the objects in their exhibition. The audience needs to understand why it has been included.
Entertain:
Museums create interesting and engaging exhibitions and other events that serve as a fun activity like going to the movies.
Preserve:
Museums plan an active role in preserving the objects in their collections for future generations.

Docent
Tours

Museums need to provide context to the objects in their exhibition. The audience needs to understand why it has been included.

Curated Collections

The docent tours are a fun and engaging experience for people of all ages

Video
Archive

Internet technology changes, and some artworks become obsolete. Videos of docent tours are another way of preserving Net Art.

Rachel 'Win' Winchester:
Director, Curator, & Docent

Rachel Winchester, or Win for short, is an independent product designer and public speaker. Win started Visual Webmaster L.L.C. where she pursues a variety of internet projects as well as hosts art & design workshops, showcases, and related events. She always looks to collaborate with other technologists, creatives, and entrepreneurs in innovative ways.

Website: visualwebmaster.com

Talks & Presentations

For the past 3 years, I’ve been sharing Internet Art with the WordPress community. View my presentation on WordPress’s official learning platform:

WordPress as a Paintbrush: Internet Art Then & Now

Annotated Bibliography

Researched Internet Art and related terms with interns from Swarthmore College, Alexandra Malcombe and Christine Park.

Browse the Bibliography

Virtual Residency Program

While working at a WordPress hosting company, I conceptualized and launched an artist residency program.

View Program structure in Figma

Read blog post announcement

“Breaking Ground” at Lafayette College

The first time I presented The Net Art Museum was at Lafayette College last spring (2025). Since this was the first tour in a new “place”, I facilitated a “ground breaking ceremony” where we dug our shovels (shovel shaped spoons) into the dirt (chocolate pudding) to build the museum.

Watch “Welcome to the Net Art Museum” talk presented at Lafayette College (including ground-breaking ceremony)